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27 Jul 2013

For each kilogram lost, participants will receive a gram of gold, which is currently worth about $45 (30). Those taking part - dubbed "golden losers" - need to lose at least two kilos to receive the payout. The three participants who lose the most weight will be entered into a draw to win a gold coin worth $5,400. Called Your Weight in Gold the scheme was announced by Hussain Nasser Lootah, director general of Dubai Municipality. "Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles," he said. There has been alarm across Gulf States at the sharp rise in obesity blamed on increasing fast-food diets and a lack of exercise. The Your Weight in Gold scheme is being sponsored by the Dubai Gold and Jewellery Group and Dubai Multi Commodities Centre (DMCC) .
For the original version including any supplementary images or video, visit http://www.bbc.co.uk/news/business-23373186


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